Photo courtesy of Junior League of Birmingham.
The 2021 Market Noel at the Finley Center, raised $235,000 for the Junior League of Birmingham's community improvement projects.
The Junior League of Birmingham is gearing up for its 2022 Market Noel shopping event at the Finley Center in Hoover on Nov. 16-19.
It’s a chance for people to shop from about 100 merchants that are expected to be selling clothing, jewelry, home décor, holiday items and other goods, said Jayna Goedecke, the Market Noel chairwoman this year.
General admission tickets are $15, with proceeds being used to assist the Junior League’s 21 community projects to improve people’s lives in the areas of safety, crisis recovery, health and wellness, economic security, financial stability, education and culture.
The Junior League’s partners include groups such as Cornerstone Schools of Alabama, Girls Inc., The Literacy Council, Youth Leadership Forum, The Foundry’s Hope Inspired Ministries, Community Food Bank of Central Alabama, Meals on Wheels, Crisis Center, Grace Klein Community, Mother’s Milk Bank of Alabama, NorthStar Youth Ministries and the YWCA.
This year’s Market Noel will begin with a “Preview Noel” event from 7 to 10 p.m. on Wednesday, Nov. 16, that gives people first dibs on merchandise available for sale. Guests that night also will be treated to music, food and drinks. Tickets for the Preview Noel are $55. The first 100 people to purchase tickets will receive a swag bag.
General admission shopping is from 10 a.m. to 8 p.m. Thursday, 10 a.m. to 10 p.m. Friday and 9 a.m. to 5 p.m. Saturday.
On Thursday, from 11 a.m. to 1 p.m., Texas Roadhouse is providing a free lunch for first responders. Then that night, from 5 to 8 p.m., an event called JLB Hearts Bham will allow shoppers to see performances by various choirs, dance groups, cheerleaders and other groups.
On Saturday morning from 9 to 11 a.m., there’s a special event called Brunch with the Big Guy, with Tre Luna providing biscuits, waffles and fruits, and kids will have a chance to do a craft and get a picture taken with Santa. There also will be mimosas for moms. Tickets are $12 for children and $28 for adults.
Also, on Saturday from noon to 3 p.m. will be a chance to have milk, cookies and a photo with Santa. A $36 ticket is good for two children and two adults. Extra children will cost $6 each.
The Junior League also is offering people a chance to win a diamond jewelry item from Diamonds Direct valued at $5,000. A $48 ticket bought online gives you two chances to win. The winner will be drawn at the Preview Noel event, and the price goes up at the event.
For the men, there’s a cigar drop. For each $12 ticket bought online, you can get a cigar and one chance to win a men’s prize package valued at more than $300. The winner of the Cigar Drop also will be drawn at Preview Noel, and the price increases at the event.
The final special item for sale is a cocktail kit from Tito’s Handmade Vodka, with a holiday-inspired specialty drink curated especially for Market Noel. The cost for the kit is $48.
Goedecke said the Market Noel is an easy way to do a little holiday shopping for a good cause. “We help a lot of people out,” she said.
Also, because there was no food at the 2021 event, this year, Olexa’s, a restaurant and bakery from Mountain Brook Village, will be selling breakfast, lunch and snacks at Market Noel, Goedecke said. Parking at the Finley Center will be free.
Last year’s Market Noel raised $235,000, and the goal this year is $250,000, Goedecke said.
To buy tickets or for more information, go to jlbonline.com/market-noel-2022-tickets.
