Husband and wife entrepreneurs Alex and Allie Aldrich started Firefly Electrical — a contracting company specializing in wiring for custom home remodels and new residential construction — in 2017.
The couple saw the need for a local company that would always answer the phone, offer great customer service and successfully execute even the most complicated lighting plans.
Firefly also helps homeowners and general contractors blend beauty with functionality in their electrical designs.
And in January, Firefly dramatically broadened its range by opening its new service division.
“We can help a homeowner with anything electrical they are looking at in their house,” Allie says.
Firefly can install or upgrade lighting fixtures, doorbells, landscape or security lighting, and a wide variety of interior and exterior outlets, including electric vehicle outlets. They can also upgrade or repair electrical panels or services and troubleshoot electrical problems.
When Firefly began, the company didn’t have enough employees to take on service work, and they had to turn down a lot of customers.
“But we definitely saw the need in the community, and it’s nice to be able to say yes to them now,” Allie said.
In addition, finding a way to say yes to customers is part of the Firefly company culture.
Some subcontractors will respond to an unusual request by saying, ‘No, that can’t be done,” but Firefly relies on creative problem solving, Allie says.
“We’re passionate about trying to find a way to do a job and really meet the customer’s needs,” she says.
