New boutique Cureture is now open between 28:20 Boutique and Once Upon a Time on 18th Street.
The store, whose name is a play on the French word couture, sells unique gifts, furnishings and home décor items. Owner Victoria Owens, a 2008 Homewood High School graduate, has an interior design background and selected her merchandise at market earlier this year.
The store will make a donation to a local charity based on a percentage on store sales each month. Owens lost her mom to multiple sclerosis, so the first month of business, September, Cureture made a donation to the MS Society. Owens credits her mom for her flair for design and her desire to help others through her store.
Cureture is located at 2900 18th Street South, Suite 105 and can be reached at 800-405-1625. Store hours are Monday- Saturday from 10 a.m.-6 p.m. To learn more about the store, visit cureture.com or find them on Facebook.